Indian companies spend $3 billion on promotional campaigns in a year, out of which online advertising accounts for $60 million, according to Yahoo India managing director George Zacharias.
Zacharias has said internet advertising revenue is projected to grow by 50 per cent a year, outpacing the industry average, as companies plug their products to an expanding online audience.
India has about 25 million internet users who visit the web every month and 85 per cent of them log onto Yahoo, George Zacharias, has said, adding, the number of internet users in the country is growing by 40 per cent a year.
Zacharias has said internet advertising revenue is projected to grow by 50 per cent a year, outpacing the industry average, as companies plug their products to an expanding online audience.
India has about 25 million internet users who visit the web every month and 85 per cent of them log onto Yahoo, George Zacharias, has said, adding, the number of internet users in the country is growing by 40 per cent a year.
(Source: Forbes)
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