59% of corporate decision makers use the Net for information search

According to ACNielsen Corporate Decision Makers Survey 6, corporate decision makers' access to the Internet increased from 81 per cent in 2005 to 98 per cent in 2006.

Ninety-eight per cent use the internet to check Office Emails, closely followed by Personal Emails (95%) and Information Search (59%). CDMs are increasingly showing interest in online transactions, either booking online air tickets (38%), railway tickets (24%) or online share trading (15%).

In the corporate echelons, the internet is becoming one of the most attractive media, because of its speed and ability to keep people connected wherever they are. It won't be long before the Internet is the primary medium for all communications, and features at the top of any media plan.

Source:Business Standard